Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way. If you need to remove those rose-tinted nostalgia glasses, I do recommend reading my post The Ugly Truth of Publishing Read more

Psychology factors into most of what we do in modern life. Companies use psychology everywhere from human resources to building design. Understanding the human mind is a powerful tool. Though not always deployed ethically (for more on this, refer to the book I recently coauthored, The Trap: Sex, Social Media and Surveillance Capitalism), please appreciate Read more