Leon Parenzo

Rejection can be so devastating, that the emotional impact registers the same as physical pain. Think about that for a moment. Our brain cannot tell the difference between losing a job and getting hit with a bat. In fact, for those of you out there who’ve ever been fired spectacularly (too)? You might even prefer […]

Ah, Valentine’s Day. Fifteen years ago—before I met my incredible husband—was a really rough time for me in the ways of love. I was in my mid-thirties, always the bridesmaid and never the bride. At least three prior engagements hadn’t “worked out” and my family found it funny to call me “The Runaway Bride” because—to […]

The HERO. We’ve all grown up with heroes real and imagined and, though all “grown up” we still can’t get enough of them. Heroes come in all forms, and we find them all along the continuum from the idealist goody-goody to the brooding/shady anti-hero. Which begs the question. How do we transform our MC (main […]

Oddly enough, there has been quite a debate over on Twitter about what we think about a writer who doesn’t read. In fact, going a bit further, the person who posted the Stephen King quote (below) mentioned she’d even seen blogs via new writers who openly claim they don’t read/don’t like reading. Before we get […]

Pain is simply part of life. I think THAT much is clear as we are almost two weeks into 2023 *thinks of carbs and cries* Truth is, we have little control over most of what happens to us. This is true in life and in publishing. Control, in many respects, is an illusion. We can […]

Self-sabotage is something most writers are likely familiar with. We just about get in the habit of working on the WIP (work in progress), and then suddenly we put everyone and everything ahead of finishing that book. Usually they’re noble causes, too. Cleaning the house, organizing the closets, alphabetizing the pets…. I work hard to […]

Pippa claims she is “helping” with laundry *head desk* At least in the U.S., this is a week where we celebrate all we are thankful for (or at least it is supposed to be). In our modern world, I believe it is easy to take WAY too much for granted. Hey, I’m completely guilty of […]

Image from the movie “Office Space” Sales can be scary, so today I’m going to give you three ways to instantly improve your writing and also sell more books. I’m blessed to have a broad base of experience/expertise which includes corporate consulting and branding. I also spent years in sales and can honestly say, Coffee really is for […]

Image via “Blade Runner” Horror, back in the day, represented some of the greatest works of literature. In my POV, it still does. Sadly, however, horror ran into a branding problem in the 70s and 80s and many began conflating slasher-hack-up-busty-coeds with horror. Sure, slasher flicks are horror but not all horror are slasher flicks. […]

Motivation is at the core of everything human related. It’s the reason for the common axiom in law enforcement: Before you look at outlaws, look at in-laws. We humans LIKE to believe we are super complicated when, by and large, we are anything but. Articulating character motivation can help us when it comes to better […]